case study
BABYGANICS
MADE TO MATTER™ — HANDPICKED BY TARGET
THE WOOL DRYER BALL STORY
Take a trip with Babyganics to a North Carolina sheep farm to discover the making of their 100% Natural Wool Dryer Balls and learn more about their sustainable and baby safe mission.
CONTENT TYPE | VIDEO STORIES
Babyganics partnered with a sheep farm in North Carolina to produce all-natural wool dryer balls exclusively for Target as part of Target’s Made to Matter program. Starting in 2014, MtM showcased the integrity of the purpose-driven wellness brands they carried. Babyganics wanted to use this limited run project to give audiences an inside look into the ethos, process, and sensibility of their company.
We wrote a brief and storyboard then went on-location in sun-drenched rural North Carolina to tell the story of Babyganics and a family-run revitalized sheep farm. We produced a range of assets for Facebook and Instagram including video loops and longer and shorter cuts.
Our Facebook video had over 78k views and 389 engagements.