case study
ART DIRECTORS CLUB OF EUROPE (ADC*E)
SOCIAL MEDIA DIRECTOR & PRESS OFFICER
ADC*E
Web
Press Release
IOS
CONTENT TYPE | WRITING
The Art Directors Club of Europe, HQ in Barcelona, is the official association of 22 European countries’ national design and advertising clubs stretching from Paris to Prague. The purpose of the ADCE is to promote European creativity through its annual awards, events, programs and publications. Though they have an impressive reach, they compete with the mighty D&AD Awards out of London. The ADCE wanted to increase awareness of their activities in the international press and develop engaging content for social media that speaks to their unique vantage point.
I developed weekly content for the ADC*E highlighting the cultural diversity and breadth of their member clubs. I created a weekly Mailchimp newsletter, initiated the first features and interviews, and developed relationships with press in 25 European countries securing coverage in 24 European advertising and design publications.